KVKK Clarification Text
CLARIFICATION TEXT ON THE PROTECTION OF CUSTOMER, MEMBER, AND VISITOR PERSONAL DATA
DATA CONTROLLER: GÜRMEN GİYİM SANAYİ VE TİCARET A.Ş
This Clarification Text has been prepared to inform you, as Gürmen Giyim Sanayi ve Ticaret A.Ş. (“Gürmen”), regarding the processing, storage, and transfer of your personal data during the services we provide to you within the scope of the Personal Data Protection Law No. 6698 (“KVKK”) and relevant legislation.
It is intended to inform you in the most transparent way about the methods of collecting your personal data, the purposes of processing, the groups of recipients to whom it is transferred, the legal grounds for processing, and your rights, in accordance with Article 10 of the Personal Data Protection Law No. 6698 (“Law”), in the following cases: when you visit the websites titled www.gurmen.com.tr (owned by GÜRMEN), www.kip.com.tr (owned by KİP), and www.ramsey.com.tr (owned by Ramsey) (“Websites”), or use the mobile applications of the same brands, or become a member; when you make purchases via the website/mobile application where products of the brands are sold or provide for the shipment of products/gifts on behalf of third parties; or when you participate in campaigns, competitions, prize draws, and other events organized by GÜRMEN.
1. PROCESSED PERSONAL DATA AND PURPOSES OF PROCESSING PERSONAL DATA
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PERSONAL DATA |
SCOPE |
PURPOSE OF PROCESSING |
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IDENTITY INFORMATION |
Name, Surname, Date of birth, Gender, Nationality, Turkish Identity Number, Signature
|
Execution of Marketing Analysis Studies Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Advertising/Campaign/Promotion Processes Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Marketing Processes for Products/Services Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of After-Sales Support Processes for Goods/Services, Measurement of Customer Satisfaction, Improvement of Customer Experience, Evaluation of Product and Service Quality, Conducting Satisfaction Surveys, Analyzing Survey Results, and Contacting Customers to Resolve Customer Dissatisfaction (Meetings conducted within the scope of customer satisfaction are carried out solely for the purpose of evaluating customer experience, examining requests and complaints, and producing solutions, without the intention of advertising, marketing, campaigning, or product promotion.)
Execution of Goods/Service Sales Processes
Execution of Customer Relationship Management Processes
Execution of Finance and Accounting Processes
Tracking of Requests and Complaints Execution of Contractual Processes
Conducting Activities in Compliance with Legislation
|
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CONTACT |
E-mail Address, Phone, Address, WhatsApp communication applications |
Execution of Marketing Analysis Studies Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Advertising/Campaign/Promotion Processes Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Marketing Processes for Products/Services Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Contractual Processes
Execution of After-Sales Support Processes for Goods/Services, Measurement of Customer Satisfaction, Improvement of Customer Experience, Evaluation of Product and Service Quality, Conducting Satisfaction Surveys, Analyzing Survey Results, Contacting Customers to Resolve Customer Dissatisfaction (Meetings conducted within the scope of customer satisfaction are carried out solely for the purpose of evaluating customer experience, examining requests and complaints, and producing solutions, without the intention of advertising, marketing, campaigning, or product promotion.)
Execution of Goods/Service Sales Processes
Execution of Customer Relationship Management Processes
Tracking of Requests and Complaints
Execution of Finance and Accounting Processes
|
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TRANSACTION SECURITY |
Password, login-logout records on the membership page |
Execution of Contractual Processes Execution of Advertising/Campaign/Promotion Processes, Execution of Loyalty Card Membership process Execution of Marketing Analysis Studies Based on Your Explicit Consent for Sending Electronic Commercial Messages Execution of Marketing Processes for Products/Services Based on Your Explicit Consent for Sending Electronic Commercial Messages),
|
|
LOCATION |
Your location data that is automatically obtained by the website via browser settings or that you can add manually if you give permission |
Execution of Customer Relationship Management Processes
|
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CUSTOMER TRANSACTION INFORMATION |
Shopping history information, Message type, message subject, subject heading, contact phone number, order number, product name, message content, alterations, exchanges, return data, loyalty card information, customer requests and complaints, customer satisfaction survey results, NPS scores, customer satisfaction interview records |
Execution of After-Sales Support Processes for Goods/Services Execution of Customer Relationship Management Processes, Measurement of Customer Satisfaction, Improvement of Customer Experience, Evaluation of Product and Service Quality, Conducting Satisfaction Surveys, Analyzing Survey Results, Contacting Customers to Resolve Customer Dissatisfaction (Meetings conducted within the scope of customer satisfaction are carried out solely for the purpose of evaluating customer experience, examining requests and complaints, and producing solutions, without the intention of advertising, marketing, campaigning, or product promotion.) Tracking of Requests and Complaints |
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MARKETING |
Cookie records, information obtained through Marketing – Campaign work; favorites, likes, behaviors, preferences, search movements, segments, cookie and advertising identifier/ID information, communication preferences, demographic information, customer requests/complaints, location
|
Execution of Goods/Service Sales Processes Execution of After-Sales Support Processes for Goods/Services
Execution of Advertising/Campaign/Promotion Processes Based on Your Explicit Consent for Sending Electronic Commercial Messages
Execution of Finance and Accounting Processes Execution of Marketing Analysis Studies Based on Your Explicit Consent for Sending Electronic Commercial Messages Execution of Marketing Processes for Products/Services Based on Your Explicit Consent for Sending Electronic Commercial Messages |
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VISUAL AND AUDITORY RECORDS
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CCTV visual record information |
Conducting Activities in Compliance with Legislation Ensuring Physical Space Security Execution of Occupational Health / Safety Activities Creation and Tracking of Visitor Records |
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OTHER |
Passport, Flight Information (if you shop at our airport stores), Sole Proprietorship Information, Size – Measurement information
|
Execution of Goods/Service Sales Processes Conducting Activities in Compliance with Legislation Execution of Contractual Processes Execution of After-Sales Support Processes for Goods/Services, Measurement of Customer Satisfaction, Improvement of Customer Experience, Evaluation of Product and Service Quality, Conducting Satisfaction Surveys, Analyzing Survey Results, and Contacting Customers to Resolve Customer Dissatisfaction (Meetings conducted within the scope of customer satisfaction are carried out solely for the purpose of evaluating customer experience, examining requests and complaints, and producing solutions, without the intention of advertising, marketing, campaigning, or product promotion.) Execution of Contractual Processes Execution of Customer Relationship Management Processes Execution of Marketing Processes for Products/Services |
3. METHODS OF COLLECTING YOUR PERSONAL DATA AND LEGAL GROUNDS
Your personal data is collected through our stores, websites, mobile applications, and call center via automated, partially automated, or non-automated methods. In this context, your personal data is obtained by recording shopping, collection, delivery, return, exchange, and other transactions performed in Ramsey and Kip stores belonging to Gürmen, on websites and mobile applications into our systems; through records obtained via security cameras and other technical systems; Loyalty Card membership processes; requests and complaints submitted by you; call center interviews; website and mobile application usage records; and by recording information provided orally or in writing to store employees.
In addition, feedback shared by you within the scope of NPS (Net Promoter Score) and similar satisfaction surveys conducted for the purposes of measuring customer satisfaction, improving customer experience, evaluating product and service quality, and resolving customer dissatisfaction, as well as information obtained during customer satisfaction interviews conducted to evaluate this feedback, may also be processed as personal data. (Satisfaction surveys and customer satisfaction interviews conducted within this scope are carried out independently of marketing activities that qualify as commercial electronic messages.)
Furthermore, information and documents obtained from official institutions and organizations and judicial and administrative authorities, records regarding inspection and evaluation processes, and other information transmitted to us within the scope of relevant legislation are also among the methods of collecting personal data.
Within the framework of the above purposes, in accordance with the legal grounds specified in Articles 5/2 and 6 of the KVKK;
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PROCESSED PERSONAL DATA |
LEGAL GROUND |
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Identity Information, Contact Information, Address, Location, |
Having the explicit consent of the data subject (in terms of commercial electronic messages, advertising, campaigns, and marketing activities), It is necessary to process the personal data of the parties to the contract, provided that it is directly related to the establishment or performance of a contract, Establishment, protection, and exercise of a right, It is mandatory for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject, based on these legal grounds. |
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Your personal data such as Passport Information, Flight Information, Sole Proprietorship Information, Nationality, Turkish Identity Number, Signature (if you shop at our airport stores),
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It is necessary to process the personal data of the parties to the contract, provided that it is directly related to the establishment or performance of a contract, It is mandatory for the data controller to fulfill its legal obligation, based on these legal grounds. |
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Your personal data such as Password, login-logout records on the membership page,
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It is necessary to process the personal data of the parties to the contract, provided that it is directly related to the establishment or performance of a contract, It is mandatory for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject, based on these legal grounds. |
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Your personal data such as Cookie records, information obtained through Marketing – Campaign work; favorites, likes, behaviors, preferences, search movements, segments, cookie and advertising identifier/ID information, communication preferences, survey responses, demographic information, customer requests/complaints, etc.,
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It is necessary to process the personal data of the parties to the contract, provided that it is directly related to the establishment or performance of a contract, Having the explicit consent of the data subject, based on these legal grounds. |
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Your personal data such as Shopping history information, message type, message subject, subject heading, message content, order number, product name, invoice number, customer requests and complaints, customer satisfaction survey results, NPS scores, customer satisfaction interview records
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The necessity of processing personal data belonging to the parties to the contract, provided that it is directly related to the establishment or performance of a contract, Processed based on the legal grounds of the necessity of processing for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject, for the purposes of measuring customer satisfaction, conducting after-sales support processes, and improving customer experience. |
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Your Body – Measurement Information personal data,
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The necessity of processing personal data belonging to the parties to the contract, provided that it is directly related to the establishment or performance of a contract; the establishment, protection, and exercise of a right, Processed based on the legal grounds of the necessity of processing for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject. |
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Your Visual and Audio Record personal data,
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The necessity for the data controller to fulfill its legal obligation,
Processed based on the legal grounds of the necessity of processing for the legitimate interests of the data controller, provided that it does not harm the fundamental rights and freedoms of the data subject. |
4. TRANSFER OF PERSONAL DATA
Your personal data may be shared by Gürmen with legally authorized public institutions and private individuals or organizations, and with third parties to be specifically determined in cases where the legitimate interests of the data controller require, within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the KVKK (Personal Data Protection Law), and may be processed domestically or abroad in line with the realization of the purposes stated above and limited to the fulfillment of these purposes.
Your personal data may be transferred to public institutions and organizations authorized to request it due to legal obligations; to our companies within the Gürmen Group; and to our business partners and suppliers with whom we cooperate for the provision of our products and services (for example, cargo companies for product delivery, call center service providers for customer relations). These transfers are carried out in accordance with Articles 8 and 9 of the Law, within the framework of the processing purposes and legal grounds mentioned above.
5. STORAGE PERIOD OF PERSONAL DATA
Your personal data is stored securely in accordance with the applicable legislation; it is kept for the maximum period stipulated in the relevant legislation or required for the purpose for which it is processed, and in any case, for no longer than the legal limitation periods. When the purpose of processing ceases to exist or the legal storage period expires, your personal data is securely deleted, destroyed, or anonymized.
6. RIGHTS REGARDING THE PROTECTION OF PERSONAL DATA
In accordance with Article 11 of the KVKK, data subjects whose personal data are processed have the right to:
- Learn whether their personal data is being processed,
- Request information if their personal data has been processed,
- Learn the purpose of the processing of their personal data and whether they are used in accordance with their purpose,
- Learn the third parties to whom their personal data is transferred domestically or abroad,
- Request the correction of their personal data in case it is processed incompletely or incorrectly and request notification of this transaction to the third parties to whom the personal data has been transferred,
- Request the deletion, destruction, or anonymization of their personal data if the reasons requiring its processing disappear and request notification of this transaction to the third parties to whom the personal data has been transferred,
- Object to any result to the detriment of the data subject arising from the analysis of processed data exclusively through automated systems,
- Request compensation for damages in case they suffer damages due to the unlawful processing of their personal data.
You can submit your requests and applications regarding your personal data to Gürmen via any of the following channels:
- In writing by hand or by mail to:
Mehmet Nesih Özmen Mah. Keresteciler Sitesi Kızılcık Sok. No: 23, 34173 Merter / Güngören / İstanbul - Via e-mail: gurmen@gurmen.com.tr
- Via registered electronic mail (KEP) address: gurmengiyimas@hs01.kep.tr
- Via secure electronic signature, mobile signature, or the e-mail address you have previously notified to Gürmen.
Your applications will be finalized within thirty (30) days at the latest, depending on the nature of the request.
In case your application requires an additional cost, a fee may be requested according to the tariff determined by the Personal Data Protection Board.
Gürmen reserves the right to verify your identity before responding to the application.
Information that must be included in your application:
- Your name, surname, and signature (if the application is written),
- Your T.R. Identification Number (or passport number/identification number if you are a foreign national),
- Your place of residence or workplace address for notification,
- Your e-mail address, telephone, or fax number for notification, if any,
- The subject of your request,
- Information and documents related to the subject, if any.
7. Consent for Commercial Electronic Messages and Right to Opt-Out
Persons who grant consent to Gürmen for sending commercial electronic messages may withdraw this consent at any time without providing any justification. Opt-out requests can be submitted via Ramsey stores or the communication channels included in the Commercial Message Information and Consent Text.
Upon your opt-out notification, the sending of commercial electronic messages to you through the channels you specified will be stopped, excluding mandatory notifications within the scope of legal obligations.